1/23/2025

Building an Optimized Contact Page on Your Shopify Store

Creating a contact page seems like a standard task—just slap on a form & call it a day, right? Well, not so fast! An effective Contact Us page on your Shopify store is more than just a form; it’s your chance to INTERACT with potential customers, give them the support they need, & turn curious visitors into LOYAL buyers. Let’s dig deep into how to craft a contact page that not only looks good but also performs exceptionally well!

Why a Contact Page Matters

A lot of folks overlook the contact page when designing their online stores. However, this page plays a crucial role in customer interaction. It’s a place where customers can express concerns, ask questions, or offer feedback. NOT having an optimized contact page can lead to LOST sales & frustrated customers. Here’s why this page matters:

Customer Trust: When customers see they have ways to reach you, it boosts their trust in your brand. It says, "Hey, we care!"
Problem Solving: The contact page is the portal for your support team to engage with customers tackling issues that could impede their shopping experience.
Conversion Opportunities: Making it easy for someone to reach out can lead to more sales as you cater to their needs directly.

Essential Elements of a Contact Page

To craft a smashing contact page, let’s focus on a few key elements:

Clear Contact Information: You shouldn’t keep your customers guessing! Include your email address, phone number, physical address, & links to your social media profiles. Customers appreciate being able to reach you on their preferred platform. Also, if you have a FAQ section, link it here. You want to make life easier for your customers by providing the most reliable contact methods.
Compelling Call to Action (CTA): You’ll often have folks visiting your contact page that have questions but are unsure about filling out any forms. Use this opportunity to invite them to do something else, like signing up for your newsletter or checking out awesome deals on your products. A well-placed CTA can turn the page from being a stagnant one into a hub of activity.
For example: “Still have questions? Subscribe for exclusive deals & updates!”
FAQ Section: Answer recurring customer inquiries right there! If you notice certain questions popping up, make sure to address them in an FAQ section on your contact page. This can save customers time by helping them self-serve their inquiries without the need for live assistance. Check out awesome insights from Shopify’s FAQ section.
Links to Help Center & Relevant Guides: FAQs are great, but sometimes they might not cut it. Make sure to link to your Help Center or any relevant guides that might be useful for your customers. It shows that you’re PREPARED & ready to assist without them having to reach out directly.
Customer Reviews & Testimonials: When people are engaging with your contact page, it often means they're weighing their options. Including customer reviews or testimonials can add an aura of social proof demonstrating that others have had positive experiences with your brand. This can further solidify their belief in your business!

Best Practices for an Effective Contact Page

Here are some proven practices to keep your contact page effective:

1. Findable Contact Page

If your customers can’t find the contact page, everything else means squat. Keep it easy to spot from the main navigation or the footer of every page of your website. A great layout means that your Contact Us page is LESS than two clicks away.

2. Welcoming Tone

Once visitors land on your contact page, make them feel welcomed! Use friendly, inviting language that makes them feel at ease. It should say something along the lines of:

“We LOVE hearing from our customers! Let us know how we can help!”
Suggestions for Friendly Copy
“We read & respond to every customer inquiry! No one gets left behind here!”
“Your thoughts make our day! ❤️ Reach out today!”

3. Different Goals for Your Contact Page

Your contact page may serve different purposes! Define what you want to achieve with it:

Support: Help customers with order issues, returns, exchanges.
Sales: Turn warm leads into buyers by answering product questions.
General Feedback: Gather insights about user experience or customer satisfaction.

Configuring Your Contact Page on Shopify

Let’s talk config! Getting your contact page up & running on Shopify is a breeze:

Log in to your Shopify admin dashboard; go to Online Store > Pages & click Add page.
Give your page a catchy title, i.e.,